Patriotism
From KnowledgeNews:
He is a Patriot who prefers the Happiness of the Whole, to his own private Advantage . . . He is a Patriot, the ruling Object of whose Ambition, is the public Welfare: Whose Zeal, chastised by Reflection, is calm, steady and undaunted . . . Whom no partial Ties can prevail on to act traitorously to the Community, and sacrifice the Interest of the Whole to that of a Part.
Oooooh.... so that's what it's all about.
