Microcasting

As an unapologetic Warren Ellis fan-boy I'm duty bound to demand that you all read his latest Brainpowered article on how big media is dying.

This last is apparently significant enough that advertisers are reportedly gathering to negotiate a reduction in the ad rates network TV charge. And since network TV is little more than a delivery system for advertising, people are starting to run scared. To the point where Jeff Zucker at NBC has suggested the previously taboo -- that perhaps too many suits are involved in the creative process, issuing too many conflicting notes and generally pissing in the drinking water.

I haven't seen this in TV, but I've seen it in other areas, and I can assure you that too many suits are pissing in the drinking water. Using words like "accountability" and "process" to mask their sticking a finger into everybody's pies. You're a suit. Go do suit things, like figuring out how not to pay people over time. Whatever you do, do not tell creative people how to be creative.

Screw you, I'm not bitter.